Katy Perry’s Holiday Print campaign for H&M

First of all, I am not a Katy Perry fan at all. Of course I sometimes listen to her music on Spotify, but that’s as far as it goes. I love H&M though, and I got quite excited when I saw the pictures for Katy Perry’s Holiday print campaign.  In the H&M’s Holiday 2015 commercial Katy first appears as a fairy before conjuring to life an unbelievable cast of characters, from a life-sized gingerbread men to oversized presents on roller skates and giant teddy bears. The soundtrack of the commercial is ‘Every Day is a Holiday’ written by Katy for the commercial and produced by Duke Dumont.

“I had such a festive time shooting this larger-than-life holiday commercial with Jonas Åkerlund, and all of the fun clothes, especially my favourite, the Elfie Selfie sweater. H&M has been a part of the evolution of my personal style since I was 13, when I would start to incorporate fun, affordable H&M pieces into my vintage wardrobe. I can’t wait for you to give your wardrobe some sparkle with this magical holiday collection,” (Katy Perry)

Katy appears in both the commercial and accompanying print campaign. The collection mixes festive glamour, style and fun. My favourite pieces are the lipstick-red dress, the black tuxedo with the open sleeves and a T-Shirt embroidered with sequined red bows. I think the Elfie jumper is cute and it’s my favourite Christmas jumper so far this season. 

“I love the mix of style and updated traditions in this year’s Holiday collection. These are pieces for pure pleasure, whether it’s the perfect party dress for the best night out, or the cosiest fun jumper for relaxing with friends and family,” says Pernilla Wohlfahrt, H&M’s Head of Design.

What do you think of the collection? Do you have your eyes set on a special piece? Are you going to take elfies this Christmas? Let me know in the comments box below! H&M’s Holiday collection will be available in H&M stores worldwide from mid-November, so any day now!


  1. November 13, 2015 / 7:02 pm

    "Elfies" for Christmas. Groan. That was worthy of a Christmas cracker. I love this collection. It's so festive.

  2. November 14, 2015 / 8:39 am

    The pieces look very Christmassy. I love the ad campaign.

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