Coursera and edX offer some great online courses run by some of the best universities of the world. It’s free to audit any of the courses, but you can choose to get graded and a certificate at the end of the course for a fee.
1. Personal Branding
I think branding yourself as a blogger is very important and it’s one of the things I am constantly working on. I rebranded last year in summer, when I changed my blog from the German Girl in London to What Nadine Loves as I didn’t live in the capital anymore and I felt with me moving a lot for my job I should change the name to something easy and that works in any location. Of course branding is so much more than naming your blog.
Learners will learn to understand both what personal branding means and what it means to inhabit their brand. It will also talk about establishing yourself on at least three social media platforms, something probably every blogger has done so already but who knows? Maybe you learn one or two things. It will teach you how to create a mission statement for your blog – your personal brand and how to create a system for on-going brand maintenance.
The course instructor is Kimberly R.Barker, the Manager for Technology Education and Computing at the University of Virginia. The course is free, but you can pay $49/£34 to get a certificate at the end of the course. It’s a five week course and takes up about 3-5 hours each week. The course is self-paced and you can start anytime.
Enroll now for the Personal Branding course.
2. Digital Branding and Engagement
edX offers a similar course named Digital Branding and Engament. It is run by Curtis University and takes one or two hours of your time every week for four weeks. You will learn how to increase brand engagement through the creation and distribution of content using an own digital channel approach. This course is free, but you can get an end of course certificate for $49/£34.
Find out more about the Digital Branding and Engagement course.
3. An Introduction to Search Engine Optimisation
Every blogger should know the basics about SEO by now, but it’s still something that I have to improve. I am currently updating my old blog posts, it’s a long process but when I just started blogging, I didn’t even know what SEO was exactly or I thought I knew, but I was wrong. I want to go back and back my old content work harder, while also creating new content that is SEO friendly. An Introduction to Search Engine Optimisation is the first out of five courses plus one Capstone project in the Search Engine Optimisation Specialisation course. You can audit the course for free, but you can also pay $79/£55 per course to get a certificate.
You can find out more here: An Introduction to Search Engine Optimisation
4. Search Engine Optimisation
Search Engine Optimisation is a specialisation on Course that includes five courses and one Capstone project. The specialisation will teach you to optimise a webseite or your blog content for the best possible search engine ranking. You will learn the theory behind Google search and other search engine algorithms; you will also build practical, real-world skills that you can apply for a career in internet marketing or online content development.
You can find out more about the five courses and the capstone project here: Search Engine Optimisation.
6. Social Media Marketing
I don’t know one blogger who doesn’t use at least one platform of social media and while it seems so simple it can yet be so confusing. While the course is focused on bloggers, you can learn to match markets to social strategies to profitably grow your blog. You will also learn how to use social media tools and platforms to design, manage and optimise social campaigns to promote growth and to position your blog brand in the global digital marketplace. I think this course is very useful to all the bloggers out there.
Find out more about the Social Media Marketing course.
7. Cameras, Exposure and Photography
This is the first part of the Photography Basics and Beyond: From Smartphone to DSLR course and I really hope I can buy my new camera soon to start this course. Improving my blog photographs is one of my goals this year, but you don’t need a DSLR for this course.
8. Photography Basics and Beyond: From Smartphone to DSLR Specialization
Once I have my desk back, I want to start this specialization. You don’t need a DSLR, all you need is a smartphone and you will learn to gain control of exposure and understand the fundamentals of composition, while exploring documentary and creaBarve concepts to make the kinds of photographs you always wanted.